In 2013, bulwiengesa, a consultancy firm specialising in real estate markets, compiled two potential analyses on local competition and the future long-term demand for land in Adlershof-Johannisthal on behalf of DB Immobilien, the real estate arm of Deutsche Bahn. For the sake of comparison, bulwiengesa included a total of eight relevant business and industry locations in Berlin in its potential analyses. Here are the two key findings of either survey:
- Currently Adlershof-Johannisthal is superbly positioned to benefit from the competition of locations.
- The three most important target groups will more or less spread in the following distribution across the net internal area of 24 hectares: > 20% large business, > 40% small business and >30 % research, technology and offices.
The experts' recommendation was to start by bringing in big-ticket businesses that require plots of 15,000 sqm or more. At the Adlershof science hub, plots of this size have already become a rare commodity. In its role as first mover, big-ticket industrials will play a definitive role in shaping the future reputation of the site. They arguably serve as synergy pioneer for Berlin's future airport corridor. In the eyes of the bulwiengesa experts, the fact that the zoning of Adlershof-Johannisthal permits manufacturing industry players to set up and operate production plants here is in itself a key deciding factor for this target group.
According to the market model, however, smaller companies that require plot sizes between around 3,000 and 6,000 sqm will make up the bulk of the companies moving to Adlershof-Johannisthal. These are expected to be mid-market companies from the Berlin metro region and elsewhere in Germany. According to bulwiengesa, it may take up to eight years after the marketing launch before all the plots in this market segment are occupied. The increasing land shortage in the prospering science hub of Adlershof will prompt its definitive target group of research and technology companies to expand into Adlershof-Johannisthal as long as plots remain available there. Especially for companies with a strong commitment to human resource development, the proximity of the trading estate to the urban core Adlershof-Johannisthal, meaning to the district location next to the rapid-transit station, plays a key role, according to the surveys, which conclude: As an excellent site for innovation and production, Adlershof-Johannisthal will do splendidly during the eight-year marketing period in regard to both demand and to the competition of locations. Among the general target groups for Adlershof-Johannisthal – meaning the classic commerce, office and technology sectors – certain industries can be identified that would benefit more than others from relocating to Adlershof-Johannisthal due to the specific characteristics of the project location.
In the classic industrial sector, these include the following industries:
- Mechanical and plant engineering
- Tooling and mould-making
- Precision engineering
- Automotive and traffic engineering
- Drive technology
For companies looking primarily for office accommodation, Adlershof-Johannisthal offers diverse opportunities even if these strongly depend on the specific technology cycle if a given tenant lead is focused on Adlershof. The use-type structures already in place in Adlershof favour companies of the following types:
- Research and development entities
- EDP, hardware and software companies
- Administrative units of commercial and technology companies
Characteristic of the high-tech sector in a narrow sense are companies with a high innovation potential. According to the potential analyses, the stimulus from Adlershof together with the possible synergies between city and airport will create conditions particularly favourable for enterprises in the following industries:
- Environmental research and technology
- Solar and wind power technology
- Sensor technology
- Microwave technology
- Laser technology
- Medical technology
- Manufacturing technology
- Refrigeration air conditioning technology
Companies active in these industries require both commercial floor area and technology suites (labs and offices). Among the key distinctions of the site is the proximity of science and research facilities in Adlershof, prominently represented by institutes of Humboldt University (e.g. for information science, physics, chemistry) or private research institutes (e.g. the Leibniz Institute and the Helmholtz Centre).